Sport: Snow in Idaho

Growing like a snowball rolling down a hill, skiing had 50,000 U. S. devotees last year, may have 100,000 this year. Like golfers, skiers are perpetually dissatisfied —with snow conditions, terrain, the necessity for climbing up a hill after sliding down. To find the miseries of skiing at a minimum, skiers all over the world have heretofore had to go to the Alps, preferably St. Moritz. Last week, the tiny tank town of Ketchum, Idaho (pop. 220) was ready to set itself up as famed St. Moritz's U. S. rival. Just outside Ketchum,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!