Business: Prima Donna's President

Through United Artists Corp., a group of cinema prima donnas market their own pictures. Last United Artists' president able to keep the peace inside that concern was another prima donna, Joseph Schenck. Last year he quit to take his own Twentieth Century Pictures and Producer Darryl Zanuck to Fox. Sales Manager Al Lichtman was moved up to president, speedily quarreled with Producer Sam Goldwyn over the marketing of Barbary Coast, resigned. Prima Donna Mary Pickford took over as provisional president. Last week United Artists owners—Miss Pickford, Douglas Fairbanks, Goldwyn, Charles Chaplin and British...

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