TRADE: What Price Tomorrow?

No U. S. world's fair ever charged more than 50¢ admission until gardenia-wearing Grover Aloysius Whalen engraved his $157,000,000 image on Long Island's Flushing Meadows. His, however, was to be a fair of fairs, the "World of Tomorrow." He talked about 40,000,000 customers and he figured on 60,000,000 (10,000,000 a month from May through October) to spend $56 apiece, bring a billion dollars worth of business to the Fair and New York City. Flamboyant Grover Whalen set the entrance fee at 75¢. Last week he was learning something.

In two and a half months, attendance totaled 13,500,000, about half...

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