Radio: Boake Back

The gloomy, clip-clop gutturals of Boake Carter, British-speaking newscaster, abruptly went off the air in August 1938. Apparent reason: outspoken Boake was embarrassing his sponsors, General Foods, by airing more opinions than they had bargained for. Since then Boake Carter has been opinionating on his own in a syndicated column (67 newspapers), has covered 50,000 lucrative lecture miles. Last week he turned up at the Atlantic City convention of the National Association of Broadcasters (see below), primed for a radio comeback. He offered for sale a series of transcribed news broadcasts. Radiomen who heard his three samples found he had grown...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!