PUBLIC RELATIONS: Corporate Soul

A source of glee to the tabloids but a source of resigned annoyance to dignified Johns-Manville Corp. was the announcement fortnight ago by Thomas Franklyn ("Tommy") Manville Jr. that he had just picked his fifth wife—blonde Show Girl Yvonne Arden. Although for years Playboy Tommy has had no connection with the company from which he inherited his millions, his penchant for blondes makes frequent headlines in which he is inevitably labeled the "asbestos heir." This is one public relations problem that Johns-Manville has been unable to solve.

A less publicized public relations problem...

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