The Press: Funk's Amoeba

Year and a half ago Publisher Wilfred John Funk of the deFunked Literary Digest started a new publishing venture, a 128-page, digest-size, 25¢ "Popular Guide to Desirable Living," Your Life. Publisher Funk's formula was as simple as it was shrewd: "If I talk about myself I'm a bore. If I talk about other people I'm a gossip. But if I talk about you I'm a damned interesting fellow."

Publisher Funk devoted a section of Your Life to each of what he considered life's major problems—Health, Love, Fortune, Charm, Children, Conversation—added a section on Words because he is a lexicographer at heart, tossed...

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