Books: Cheap Books

U. S. publishers claim that books cannot be sold cheaply, point to Modern Age, which a year and a half ago sank a fortune in less-than-a-dollar books, is only now breaking even. Publishers say that U. S. living standards are too high, that even in bad times U. S. citizens are anti-Woolworth about books.

English publishers used to say the same thing—until 1935. That year, in London, a handsome young man named Allen Lane, 33-year-old son of an architect, quit his job in his uncle's publishing house (the famed Bodley Head) and started publishing...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!