In 1932, at the bottom of Depression I, surprised-looking President William J. Reilly of the National Institute for Straight Thinking began to think hard about educating businessmen. After six years of research in straight and crooked reasoning, Dr. Reilly declared that the Institute had achieved a formula for Straight Thinking in Business. In Manhattan's Biltmore Hotel at 7 a. m. one morning last week, the Institute sprang Lesson No. 1 on 60 students, mostly admen of the questing, high-pressure type with whom Dale Carnegie's courses were popular. Dr. Reilly called the First Annual Straight...
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