To find its first general manager, British Broadcasting Co. Ltd. inserted a want ad in a technical paper. That was in 1922 and John Charles Walsham Reith answered the ad, got the job. Since then the company has become The British Broadcasting Corp., has grown to overwhelming imperial importance. Director-General Reith got a knighthood and now a new $50,000 post as director of Imperial Airways.
BBC is Britain's radio voice, sole dispenser of programs to some 8,500,000 licensed radio sets in the British Isles, broadcaster of short-wave service to the distant outposts of Empire, operator...