The Press: Advertisers' Advertiser

Fifty years ago, when the biggest national advertisers were patent-medicine manufacturers and an annual appropriation of $100,000 was regarded as a breath-taking extravagance, George Presbury Rowell started publishing a pocket-size semimonthly journal for advertisers, gave it the chaste title Printers' Ink. U. S. business was feeling the faint stirrings of the machine age. Advertising was destined to become the midwife for mass distribution and Printers' Ink soon became a handmaid for advertisers. Today, Printers' Ink, still pocket-size, is a weekly with 17,803 subscribers who spend nearly all of the nation's annual...

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