Press: Logotype Trouble

To save time and space 1,400 Associated Press newspapers use a logotype, AP, to label AP stories. For nearly 40 years AP has been trying to make its symbol mean as much on newsstories as "sterling" means on silver. Unnoticed though it is by hurried readers, the little logotype can even by its absence make news.

Fortnight ago, in the massive office building owned by Chicago's Daily News, Publisher William Franklin (''Frank") Knox, Republican candidate for Vice

President in 1936, stared at an AP dispatch which carried no logotype. Colonel Knox's face, normally...

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