Business & Finance: Cord out of Cord

To the U. S. man in the street the name Cord means a low-slung automobile, rare and swank, which is entirely too expensive for him to own. To that class which can afford the car, the name means a profane, bespectacled young capitalist whose life has been a garage mechanic's dream. Errett Lobban Cord got his start in Los Angeles building "racing" bodies for junked Fords. He drove in dirt track races in Tacoma. He worked in a garage. In his early 20s he became a flash automobile salesman for the old Moon agency...

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