Business: Muscle Makers

Peeling off their shirts and undershirts in a hearing room in Washington one day last week, a prime collection of mighty-muscled weightlifters offered their prowess and appearance as evidence in Federal Trade Commission proceedings against Robert Collins Hoffman, a strapping York, Pa. body-lover who sells male muscle in the form of lessons, bar bells and a magazine called Strength & Health. Mr. Hoffman had been cited by the Com-mission for unfair competition with his rivals in the muscle-making industry. But the case boiled down to a quarrel between Mr. Hoffman and Charles Atlas,...

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