Business & Finance: Home

To discover the type of home desired by the average U. S. citizen, Niagara Hudson Power Corp. lately questionnaired 250,000 customers in upState New York. From plans based on a composite of 11,000 replies, the big utility will build model homes as a promotional push. Last week ARCHITECTURAL FORUM which prepared and interpreted the survey, published its findings.

In the face of enormous publicity in behalf of modern style, emanating from glass, plumbing and building supply companies, from the architectural profession and its trade papers, from Hollywood in the form of a constant...

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