Business & Finance: Saks Ketchum

One of the biggest, swankest smart-shops in Manhattan is Saks Fifth Avenue. Its idea of an advertising superlative is to describe a dress, corset, necktie or suitcase as "very Saks Fifth Avenue." Astonished, therefore, were New Yorkers to read last week that Saks Fifth Avenue was about to branch to William Edgar Borah's potato paradise of Idaho. Name of the town: Ketchum.

Ketchum is a tank town on a branch line of Union Pacific R. R. Its new importance springs from the fact that it lies a mile above sea level in snowy Sun...

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