The Press: Lala Palooz

Lala Palooza

In 1934 Cartoonist Reuben Lucius Goldberg astounded the newspaper trade by suddenly abandoning the grotesquely exaggerated pictorial humor which had made him rich & famed. In place of the hilarious daily strip which the McNaught Syndicate was happily selling far & wide, "Rube" Goldberg offered a serious, human-interest character named Doc Wright, similar in tone but not in inspiration to Gasoline Alley's benign Walt Wallet. Within ten months, the solemn doings of Doc Wright were beginning to bore Artist Goldberg as much as they did many a reader. Though Doc...

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