To advertise or not to advertise: that question has disturbed the inner calm of the New York Stock Exchange ever since the nation's first market place began to feel the Depression impact of public hostility. Even after a revolt of the membership boosted Charles R. Gay into presidency of the Exchange on what was supposed to be a New Deal platform, the idea of advertising remained unpalatable to the Governors. It was quite proper that President Gay should stump from coast-to-coast in an effort to "educate" the public. But to do it with...
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