The Press: Breeches Boys

Esquire ("The Magazine for Men") was established as a quarterly in October 1933. Its sexy cartoons, mannish stories and articles, big pages, colorful men's fashion drawings, found instant favor with a large and admiring public. Its second issue appeared on a monthly basis. Last month Esquire reached a circulation peak, sent some 440,000 copies to readers throughout the land. Last week this big, slick publishing success branched out with a speculative journalistic sideline. The trade was informed, through the medium of a full-page advertisement in Editor & Publisher, that "The Magazine for...

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