Almost axiomatic is the belief that jobbing is doomed as an economic function. The wholesaler, runs the argument, will be inevitably squeezed to death between chain-store competition and direct-to-retailer selling by manufacturers. One jobber who has refused to accept this fate is Butler Brothers, one of the biggest U. S. wholesale houses.* Last week Butler's President Frank Simpson Cunningham told his stockholders that in 1935 their company sold $73,000,000 worth of hardware, cutlery, jewelry, furniture, notions, dresses, towels, etc., and retained $1,285,000 as net profit. That was a little better than...
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