Press: Hearst Strikeout

Last week Scripps-Howard's vigorous New York World-Telegram surprised its readers and other Manhattan newspaper publishers by giving only two days' notice that it would forthwith begin publishing a six section, 5¢ Saturday edition, with six pages of colored rotogravure, eight pages of comics. The Journal, afternoon Hearst-paper which has hitherto had New York's 5¢ Saturday field to itself, refused to touch a full-page World-Telegram advertisement of the new edition. But $4,100 looked good to Publisher Edmond David Coblentz of Hearst's morning American. Fifteen hundred copies of the American containing the World-Telegram...

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