Cinema: Selznick Presents

"Selznick Pictures Make Happy Hours" was, in 1919, the best-known slogan in the amusement industry. Lewis J. Selznick, a onetime Pittsburgh jewelry salesman, had got his start as a cinema producer six years before by walking into the office of

Universal, putting on an abandoned desk a sign labeled "General Manager" and sitting down behind it. Three years later, overexpansion had put Selznick Pictures out of the industry but not the Selznick name which was carried on by two of Lewis Selznick's sons.

Myron Selznick became a thriving agent whose firm now handles...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!