The Press: Swatches

At long tables in a Manhattan loft building sat half a hundred girls, their deft fingers flying between stacks of folded rotogravure pages, piles of little fabric squares, and pots of paste. All day long, day after day for a week, they neatly pasted the little squares of cloth onto the printed pages. There were 980,000 cloth samples, called "swatches" by retailers, and cut from 6,000 yd. of material, to be affixed to 469,000 copies of rotogravure with 250 Ib. of paste. When all was finished. 15 trucks carted the 16 tons of paper...

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