In his column in the Hearstpapers one day last week. B. (for Bertie) C. (for Charles) Forbes, breezy little Scots business pundit, wrote:
"WANTEDa Napoleon of the Building Industry.
"America has had its Automobile King, Henry Ford; its Oil King, John D. Rockefeller ... its Chewing Gum King, William Wrigley, Jr. ... its Coke King, Henry Clay Frick.
"America needs today another colossus, a superman, capable of giving every city and town and community in America attractive modern homes at lower prices than hitherto possible.
"If America could give birth to a man able to...