Whatever leadership they may boast otherwise, Manhattan newspapers are far behind the rest of the U. S. press in daily color printing. Chicago, Minneapolis, Pittsburgh, Los Angeles and many a small hinterland city boast colored advertisements in daily editions. But with the exception of a special job run off for a Brooklyn store by Hearst's New York Evening Journal, no daily advertisement sported color until last fortnight when readers observed some copy of R. H. Macy & Co. in Hearst's morning American. In a corner of the display shone the Macy trademark, a...
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