Foreign News: Advts. by Wire

In Great Britain, where telephones & telegraphs belong to His Majesty's Post Office, nearly 18,000 likely householders received last week this telegram: I CORDIALLY INVITE YOU TO BECOME A TELEPHONE SUBSCRIBER NOW, SO THAT YOU MAY ENJOY THE ADVANTAGES AND COMFORTS OF TELEPHONE SERVICE DURING THE COMING WINTER.— KINGSLEY WOOD, POSTMASTER GENERAL

Said a spokesman at the General Postoffice: "Such advertising by telegraph involved no extravagance as we are able to send telegrams for nothing."


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!