Business: Return to Quality

During the War, President Julius Forstmann of Forstmann Woolen Co. told the Government that its specifications for uniforms were poor. He was asked to write new ones. They were accepted and after the War his company received the Distinguished Service Certificate for the excellence of its deliveries. It was the only U. S. textile company to receive such an award.

Mr. Forstmann has been thinking about quality again. As chairman of the National Quality Maintenance League he decided that business has hurt itself by subordinating quality to price appeal, using flamboyant sales...

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