Business: Business Notes, May 17, 1926

Advertising. Nine years and a 500% increase in newspaper advertising—Director William A. Thompson of the Bureau of Advertising of the American Newspaper Publishers' Association was telling the Federal Trade Commission last week. In 1925, $720,000,000 was spent on newspaper advertising—$500,000,000 by local merchants, $220,000,000 by national sellers. Advertising agencies placed considerable of the business; in fact it "would be suicidal to advertisers" to do away with the present agency system, according to Manager Lincoln B. Palmer of the association.

White Truck Roll Call. Annually the White Co. of Cleveland publishes its "Roll...