The Press: McCall Buys

McCall's, third largest in size of woman's magazines, has in recent years been a fast-growing profitmaker for its owners. Profits give publishers ideas. Last week McCall Co. decided to acquire control of Consolidated Magazines Corp., publishers of the fiction monthlies Red Book (circulation, 791,219) and Blue Book (165,903). Louis Eckstein, "the man behind Ravinia,*" president of Consolidated, required 25,603 shares of McCall stock, valued at more than two million dollars, to consummate the deal.

Editorial policies of the purchased magazines will remain the same, McCall President William B. Warner announced....

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