Sears, Roebuck's Book Club

In Sears, Roebuck's new fall & winter catalogue 250 items were dropped, many ads for accordions, antifreeze, alarm clocks, vacuum bottles, wheelbarrows, etc. were defaced with the legend: "Sorry, not available." Sears was even fresh out of sheets and pillow cases.

To fill part of the great gap war has torn in their merchandising, Sears announced a new venture: its own monthly book club. Sears is out for 100,000 members who will agree to take at least four books a year—at $1.66 each, plus postage. The books are to be selected by a...

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