ADVERTISING: Cigaret Advertising

For eleven months The Reader's Digest held its peace while the makers of Old Gold cigarets jammed the air with commercials ballyhooing how "impartial scientific tests conducted by The Reader's Digest showed Old Golds contain less nicotine than any other well-known brand." People who remembered how microscopically small was the puff given Old Golds by the Digest and knew how strongly Editor DeWitt Wallace feels about exaggerated ads (his magazine accepts no ads at all) wondered how long it would be before he cracked back.

This month some 9,000,000 Reader's Digest families got the answer — a five-page debunking...

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