Radio: Daytime Classics

Radio may have to change the stock answers which it has given to critics of its daytime serials. It has always reminded such critics that they may not like soap operas, but some 20,000,000 U.S. women do. But last week a critic who had to be listened to (Hooper survey's Dr. Matthew N. Chappell) confronted the networks with some cold serial facts and an intelligent reading of them:

From last May through October, when the tire and gas situation was keeping people at home, the daytime serial audience expanded 13% over 1941. But the...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!