The Press: Hedda Makes Hay

"The Queen is dead, long live the Queen!" whooped Hollywood's Daily Variety. While Variety whooped, the movie pressagents trooped to lunch with Gossip Columnist Hedda Hopper. New "Queen" Hedda had just signed a contract with the Chicago Tribune-New York News Syndicate—a contract that nearly tripled the number of her readers.

The old queen—Hearst Gossip Columnist Louella Parsons—is not exactly dead. But her whims no longer command Hollywood. She still has 17,000,000 newspaper circulation, according to Hearst's I.N.S., through "several hundred outlets." But at one stride Hedda had reached a circulation of 5,750,000 daily...

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