Radio: Listeners

"Is there anybody there?" said the Traveller, Knocking on the moonlit door. . . .

Radio is like Walter de la Mare's night-foundered traveler: it is never quite sure just who hears it. But last week radio found out several significant things about its unseen listeners.

Daylight Saving. Radio programs have always slumped in spring, presumably because the annual change to daylight saving time confused millions of listeners who couldn't locate their favorite programs. C. E. Hooper, Inc., announced that this May (with no changeover from War Time to D.S.T.) listening was down only...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!