No More Fiddling

John H. Swisher & Son, Inc., big Jacksonville, Fla. cigar manufacturer, recently took a good look at the well-equipped machine shop, part of their highly mechanized plant, and their complacency exploded. Previously, they had thought they were doing pretty well by chipping in thousands of dollars in tobacco taxes, and buying defense bonds to fight the war.

But that machine shop could turn out war materials. It could do 2,000 man-hours a day. Nearly 100 skilled machinists and mechanics were ready to get busy on fighting goods.

The Swishers wrote an ad: "Let's Stop this 'Fiddling While Rome Burns.' " In...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!