Cinema: Cinenym

Hollywood has coined and adapted words (It, Oomph) to illustrate some of its byproducts, but until lately it had never found a suitable synonym for its basic commodity, which is not movies, not stars, not the California sun, but a souped-up state of mind accompanied by delusions of grandeur and prestige. Such a word has now gained currency in Hollywood: izzat (pronounced iz-zat).

To receive several long-distance telephone calls (via lackey holding portable phone) while lunching at Hollywood's Brown Derby is to acquire izzat. To work for a mere $1,000 a week after once...

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