With a squint at the Government's aluminum drive troubles and a hard look at the looming shortage in paper pulp, the U.S. boxboard industry last week was busy with its own drive.
The boxboard industry's chief raw material is wastepaper—old newspapers, discarded wrappings, magazines. Only 28% of the nation's paper is now recovered. About 50% is lost in furnaces and rubbish heaps. Last year the junkmen collected about 5,500,000 tons—about half 1942's needs. The defense bite alone (boxes for Army shells, etc.) is expected to take two-thirds of the industry's output.
Young (27), ruddy-faced Frank Block, St. Louis adman, last June began thinking...
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