Cinema: Boy Meets Facts

These are some of the facts which George Gallup has uncovered as the result of a year's polling of the U.S. cinemaudience. R.K.O.'s able new President George Schaefer after a peek at private, unpublished Gallup polls of the habits, likes and dislikes of U.S. cinemaddicts, had commissioned the huge piece of research. R.K.O. put up the money for the most thorough study of the cinemaudience ever made.

Dr. Gallup set up the Audience Research Institute—a group of special pollsters separate from his American Institute of Public Opinion, which makes his news paper surveys. Headed...

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