Radio: Last Telephone Call

The most elementary radio program ever devised in the U.S. vacated the air waves last week. It was NBC's Pot o' Gold, which in its heyday a year ago kept 15,000,000 listeners at home each Tuesday night, hoping that a telephone call would net them $1,000. The Pot survived an investigation by the Department of Justice, bitter complaint by cinemoguls whom it robbed of Tuesday-night audiences. In the course of its 89-week existence, the Pot distributed a whopping $89,000 in easy cash.

At the end of its run last week, Pot o' Gold received no answer to its final call. Thereupon it...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!