Viscose Unveiled

If the market looks right next week, U.S. investors will get a chance to buy the U.S.'s No. 1 rayon company—American Viscose. Owned by tight-lipped Britons until the British Treasury's Sir Edward Peacock sold it to a group of Manhattan investment bankers in March (TIME, March 24), Viscose has long been the Madame X of U.S. corporations.

Last week the veil was snatched away when Morgan, Stanley & Co. made public the SEC registration statement. Viscose was revealed as a $122,000,000 company. Since 1931 it has made $62,000,000. Only in one year did it show a loss ($1,873,000 in 1938)....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!