Music: South of the Bravo

An event of considerable importance to the juke boxes of the U.S. Southwest occurred last week when Decca recorded Ramon Armengod, Mexico's Bing Crosby, singing Amor, Amor, Amor, Mexico's "new song." It is a cancion bolero with a lovely, lazy melody and a fetching Franz Lehar swipe at the end of the middle part, and Senor Armengod has the voice to sing it bravely. But Amor, Amor, Amor is not new. It has been played south of the Bravo (Rio Grande to Yanquis) for several years. It is called new by Mexicans because, with...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!