Radio: Gillette to Ringside?

Manhattan's Adam Hat Stores Inc. owes a lot to prize fighting but last week it appeared that Adam Hat would soon be out of the ring. In the four years that Adam has sponsored the sportscasting of big-time bouts, it has boosted its business phenomenally, chiefly with radio plugs, built up a Latin-American market describing battles via short wave. Famed among finical fight enthusiasts is the NBC team of Sam Taub & Bill Stern that works for Adam, describing right hooks and Homburgs with equal competency.

Last week it looked as though Adam and...

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