Last week Procter & Gamble, biggest soap-opera impresario in the land, decided that it was ill-advised to run duplicating shows on NBC's Red and Blue networks, proceeded to cut down on its aerial schedule. While the economical mood was on it, P. & G. also decided to give up its Everyman's Theatre, least popular of its three nocturnal programs, on which it had given radio's wunderkind, Arch Oboler, free rein since last October.
This is a rather unusual situation for Arch Oboler, who is so anxious to hold his franchise as a prodigy that he admits only "roughly" to 31. Ever since...