King Size

When tall, young (35), Latin-looking Frank Riggio quit American Tobacco Co. in 1937 to go in business for himself, cigaretmen thought he was crazy. His father, Vincent Riggio, was a vice president of American Tobacco, a favored member of its famous bonus system. And Frank had only $2,500 to back his own idea, which was to make the first popular blended King-size cigaret. By last week this had proved the best new idea in the tobacco business since the 10¢ brands. But its chief beneficiary was not Frank Riggio. It was American Tobacco...

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