Since radio went all out for quiz shows, many a program expert has strained mightily to vary the monotony of the question and answer formula. Strange product of this striving is the NBC show, Truth or Consequences, through which Procter & Gamble plugs Ivory Soap. Based on the oldtime parlor game, Truth or Consequences differs from rival questionnaires in that it penalizes participants who are baffled by its queries. Boisterous, rowdy, full of custard-pie humor, the program last week was hard on the heels of top-rating quiz show Information Please.
Devised by a radio announcer named Ralph Edwards, who serves as...
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