Last week two advertising agencies lost (and others got) two of the biggest accounts in the U. S. From Philadelphia's N. W. Ayer & Son, Henry Ford took some $4,000,000 worth of business (all his Ayer advertising except radio), split it between two other agencies. Manhattan's McCann-Erickson, which already had the motor-maker's branch and dealer advertising, got the Ford car advertising. To Detroit's Maxon, Inc., which took over the Lincoln-Zephyr account from Ayer last summer went the Mercury account. For Maxon and McCann, this was good news. For Ayer, it was a...
To continue reading:
or
Log-In
