Music: Soundies

In U. S. bars, taverns, roadhouses are about 600,000 coin phonographs, or jukeboxes (a word which their manufacturers hate). According to an estimate by Variety, the jukes take in $150,000,000 a year in nickels. Costing an average of $300 apiece, the jukes become obsolete, or outmoded, at the rate of 150,000 a year. This week one of the biggest makers, Mills Novelty Co. of Chicago, was ready to unveil—in Hollywood—a new kind of box which it calls the Panoram Soundies.

Drop a dime in a Soundies (the word apparently has no singular form) and you see a three-minute film, with musical accompaniment,...

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