Published last week was The Democratic Book *** 1940.
Smaller than the 394-page The Democratic National Convention—1936, The Book was not expected to bring in as much revenue. The 1936 non-fiction success sold at $2.50 a copy ($250 for a copy autographed by President Roosevelt), and grossed well over a million dollars. Because of the ill-timed remarks of G. O. P. Candidate Wendell Willkie, who complained that the publishing venture violated the Hatch Act, disgusted Democrats gave the 1940 edition away, 100,000 copies of it. Estimated revenue: less than a quarter of a million dollars.
That revenue came from advertising, which...
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