FAIRS: Gibson v. Dill

Last year, both U. S. world's fairs lost money, and for the same reason: sub-estimate attendance. This year, both fairs reopened under new management, new policies. Banker Harvey Dow Gibson took over New York's World's Fair of 1940, cut prices and stressed "Fun!! Fun!! Fun!!" at Flushing Flats. Chamber of Commerce President Marshall Dill and Vice President William Monahan took over San Francisco's Golden Gate International Exposition, cut prices and sloganed: "Let's have a good time" at Treasure Island. Last week the Dill slogan looked a little better than the Gibson.

New York's fair still suffered from sub-estimate attendance. With 9,600,000...

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