Business: The Founder Complains

One night in July 1915, young Alexander P. (for Procofieff) de Seversky, Russian-born flier, crashed in the Gulf of Riga, had his right leg blown off by the last of his own bombs. Next year he was back at the front, downed 13 German planes before the Revolution drove him to the U. S. Here he designed a bomb sight (not the bomb sight), sold it to the U. S. Army for $50,000 in 1923. With the $50,000 he started Seversky Aero Corp., which didn't do so well.

Undaunted, "Sascha" Seversky started over again, backed...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!