The Press: Children's Tabloid

Unlike most other juvenile journals, Young America, published by a slick-haired, rich young man named Stuart Scheftel, is sold only to boys and girls in junior-high and elementary schools, at 25¢ for a term of 18 weeks. It looks like a dignified, grownup, twelve-page tabloid newspaper, with plenty of pictures, cartoons, maps, charts.

Young America, with 296,000 circulation, is the fourth biggest children's magazine in the U. S., behind American Boy-Youth's Companion (311,000), Boys' Life (302,000), Open Road for Boys (301,000. But last week Stuart Scheftel counted up the number of subscriptions his...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!