The Press: Children's Tabloid

Unlike most other juvenile journals, Young America, published by a slick-haired, rich young man named Stuart Scheftel, is sold only to boys and girls in junior-high and elementary schools, at 25¢ for a term of 18 weeks. It looks like a dignified, grownup, twelve-page tabloid newspaper, with plenty of pictures, cartoons, maps, charts.

Young America, with 296,000 circulation, is the fourth biggest children's magazine in the U. S., behind American Boy-Youth's Companion (311,000), Boys' Life (302,000), Open Road for Boys (301,000. But last week Stuart Scheftel counted up the number of subscriptions his...

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